Media & <a href="https://axiomcore.info/forget-the-feed-status-ai-raises-17m-to-turn-social-media-into-interactive-entertainment/” title=”Forget the feed: Status AI raises $17M to turn social media into interactive entertainment”>entertainment subscriptions, behaviors, and event attendance
Consumers have a range of media and entertainment (M&E) services and subscriptions to choose from that are instantly accessible wherever they
are, including streaming video, cable or satellite TV, gaming, and music. Many M&E services and activities (including live and in-person events)
remain popular, while others are waning, and there are often demographic differences in the users of these services and subscriptions. Explore
recent trends in media and entertainment subscriptions, consumer behaviors, and event attendance below.
US consumers have a variety of media and entertainment subscriptions, with most adoption rates remaining steady
KEY TAKEAWAY
Adoption of ad-supported streaming video on demand (AVOD) services continues to increase, with 68% of SVOD subscribing households now having
at least one AVOD service, according to the March 2026 Digital Media Trends data. This is up from 54% as of March 2025 reporting.
Methodology Note
All subscription share figures are based on all US consumers surveyed, except for the figures presented for ad-supported streaming video on
demand services, which are based on a smaller subset of US consumers who subscribe to paid SVOD services.
Most US consumers are gamers, and they play video games for several hours weekly
KEY TAKEAWAY
Ninety percent of Gen Zs say they are gamers, followed by 84% of millennials who say the same. On average, Gen Z and millennial gamers
dedicate eight hours weekly to playing video games—a number that has stayed largely unchanged in recent years.
Methodology Note
The number of hours spent playing video games per week is based on “gamers” only.
Most US consumers recently watched a movie in a theater; smaller shares attended live music concerts or sporting events
KEY TAKEAWAY
With the popularity of women’s sports on the rise, data suggests 31% of consumers who have attended a college or professional sporting event
in person in the last six months say at least one of those events was a women’s sporting event.
Methodology Note
Figures show the percentage of surveyed consumers who say they’ve attended each of these events in the last six months.
