Browsing: media

What trends will define the future of media and entertainment? For our 2024 outlook, we’re diving into the rise of gaming, AI, and user-generated content—with a chapter focused on each trend. Explore key strategies and considerations to navigate—and succeed in—the future of the industry.

The entertainment, media, and sports industries are in the midst of a massive transformation due to seismic shifts in technology, audience behavior, and business models. The incumbents are being forced to adapt to changing market realities, while new entrants are seeking to upend traditional ways of doing business. Meanwhile, audiences now have seemingly infinite options…