Browsing: Outlook

PwC will launch its Africa Entertainment and Media Outlook 2026–2030 in Johannesburg on Tuesday 13 October 2026, with a briefing from Charles Stuart, the firm’s Africa entertainment and media leader, at the Southern Sun Hyde Park.

Tech companies have been redefining how people create, consume, and interact with media for over 20 years. They pioneered user-created short videos,1 algorithms that customize content streams,2 and digital music sales.3 Subscription streaming video on-demand (SVOD) services launched in 2007,4 and many grew their businesses by distributing content others had created.5 Companies that scaled the…

The global entertainment and media (E&M) industry grew 5.3% in 2025, with total revenue from advertising, connectivity, and consumer spending reaching US$3.5 trillion, and it should rise another 4.6% in 2026. The industry remains on a firm growth trajectory. According to PwC’s Global Entertainment & Media Outlook 2026–30, which charts growth in 12 segments across 53…

PwC’s Global Entertainment & Media Outlook is its flagship thought leadership report that provides a detailed analysis of consumer and advertising spending across the entertainment and media (E&M) industry in 53 countries. Covering ten revenue segments and a data consumption segment, the report provides a comprehensive overview of market dynamics and future trends shaping the…

What trends will define the future of media and entertainment? For our 2024 outlook, we’re diving into the rise of gaming, AI, and user-generated content—with a chapter focused on each trend. Explore key strategies and considerations to navigate—and succeed in—the future of the industry.