Browsing: Industry

Tech companies have been redefining how people create, consume, and interact with media for over 20 years. They pioneered user-created short videos,1 algorithms that customize content streams,2 and digital music sales.3 Subscription streaming video on-demand (SVOD) services launched in 2007,4 and many grew their businesses by distributing content others had created.5 Companies that scaled the…

What trends will define the future of media and entertainment? For our 2024 outlook, we’re diving into the rise of gaming, AI, and user-generated content—with a chapter focused on each trend. Explore key strategies and considerations to navigate—and succeed in—the future of the industry.