Browsing: Global

The global entertainment and media (E&M) industry grew 5.3% in 2025, with total revenue from advertising, connectivity, and consumer spending reaching US$3.5 trillion, and it should rise another 4.6% in 2026. The industry remains on a firm growth trajectory. According to PwC’s Global Entertainment & Media Outlook 2026–30, which charts growth in 12 segments across 53…

PwC’s Global Entertainment & Media Outlook is its flagship thought leadership report that provides a detailed analysis of consumer and advertising spending across the entertainment and media (E&M) industry in 53 countries. Covering ten revenue segments and a data consumption segment, the report provides a comprehensive overview of market dynamics and future trends shaping the…