Browsing: entertainment

The global entertainment and media (E&M) industry grew 5.3% in 2025, with total revenue from advertising, connectivity, and consumer spending reaching US$3.5 trillion, and it should rise another 4.6% in 2026. The industry remains on a firm growth trajectory. According to PwC’s Global Entertainment & Media Outlook 2026–30, which charts growth in 12 segments across 53…

PwC’s Global Entertainment & Media Outlook is its flagship thought leadership report that provides a detailed analysis of consumer and advertising spending across the entertainment and media (E&M) industry in 53 countries. Covering ten revenue segments and a data consumption segment, the report provides a comprehensive overview of market dynamics and future trends shaping the…

What trends will define the future of media and entertainment? For our 2024 outlook, we’re diving into the rise of gaming, AI, and user-generated content—with a chapter focused on each trend. Explore key strategies and considerations to navigate—and succeed in—the future of the industry.

The entertainment, media, and sports industries are in the midst of a massive transformation due to seismic shifts in technology, audience behavior, and business models. The incumbents are being forced to adapt to changing market realities, while new entrants are seeking to upend traditional ways of doing business. Meanwhile, audiences now have seemingly infinite options…