Browsing: Entertainment & Media

There are audiences, and there are fans. Fans represent a segment of consumers seeking long-term, consistent relationships with the intellectual property, artists, teams, and franchises they love.1 And while the media and entertainment industry is largely optimized around moments—blockbuster movie premieres, live sporting events, video game releases, and TV season launches—fandom isn’t experienced on the…

Across sectors, artificial intelligence (AI) is fundamentally changing interaction models. This is especially true for the Media & Entertainment (M&E) sector. Studio-grade content competes for attention with creator-led feeds. Publisher content is being disintermediated by agentic interfaces, reducing organic traffic to their platforms.