The Central Bureau of Communication (CBC) has shortlisted 31 agencies for the first phase of technical presentations as part of its empanelment process for the base panel of Micro, Small Startups and MSME entities for digital advertisement services.
The shortlisted agencies were selected after evaluation of technical bids submitted in response to the Request for Proposal (RFP) issued by the CBC on August 21, 2026. The Technical Evaluation Committee found 31 agencies to have met the technical qualification criteria prescribed under the RFP and has called them for technical presentations.
The first phase of presentations will be held on September 25 from 11 am onwards at the second-floor conference room of the Central Bureau of Communication at Soochna Bhawan, New Delhi.
The list includes CashurDrive Marketing and Collective Artists Network, along with Acadian Technologies, Adfluence Hub, Creative Channel Media, Dainik Uttam Hindu, Desidea Consulting, Digeratie XP, Erelego Technologies, Global Media Marketing & Communication, Gold Mine Advertising, Grunmech Technologies, IAM Creative Communication, Indixtal Media, Infinity Advertising Service, Jang-E-Samachar, Klug Tech.
Other agencies include Moksha Media Production, Network Advertising, Oasis Films and New Media, Pragyan Impact Solutions, Shraddha Advertising, Somani Digital and Spike Advertising, Storytellers Branding and Advertising, The Ultra Outdoors and Think Digital Media, among others.
The CBC said agencies that fail to make their presentation on the allotted date and time will be considered to have forgone the opportunity. No separate opportunity will be granted, although the bureau has reserved the right to alter the schedule of the sessions with due intimation.
The technical presentation is the next stage in the empanelment process and will determine which agencies progress further towards being part of the CBC’s base panel for digital advertising services.
The bureau has also identified eight agencies whose technical bids had certain documentary deficiencies. These agencies have been given an opportunity to cure the deficiencies on or before September 24 through email. Their submissions will be evaluated separately, and agencies found eligible after the review will be called for technical presentations on September 28.
The empanelment process comes as the CBC seeks to create a panel of eligible Micro, Small Startups and MSME entities that can provide digital advertisement services at base rates. The latest advisory was issued with the approval of the competent authority.
Recently, The CBC has empanelled four OTT platforms under Category A for dissemination of Government of India communication campaigns.
The final panel included JioHotstar, operated by JioStar India Pvt. Ltd; ZEE5, operated by Zee <a href="https://axiomcore.info/pwc-romanias-entertainment-and-media-industry-to-reach-eur-5-22-billion-this-year-driven-by-digital-segments/” title=”PwC: Romania's entertainment and media industry to reach EUR 5.22 billion this year, driven by digital segments”>Entertainment Enterprises Ltd; Amazon MX Player, operated by Amazon Seller Services Pvt. Ltd; and FanCode, operated by Sporta Technologies Pvt. Ltd.
RVCJ Media, Mirchi ENIL shortlisted for Category-II
As part of the ongoing expansion of its panel of media agencies for digital advertisement services under Category-II, the Central Bureau of Communication has also shortlisted 14 agencies for the next stage of the evaluation process.
The shortlisted agencies are Abhitech IT Solutions, ANJ Creations, Barcode Experiential Marketing, Big Trunk Communication, Concept Communication, Datability Technologies, Degree 360 Solution, Efficacy Worldwide, Elements Mediaworks, Entertainment Network (India), Graphisads, Purnima Advertising Agency, RVCJ Digital Media and Speed Records Entertainment.
The development follows the preliminary scrutiny and evaluation of technical bids received under the RFP for expansion of the digital advertisement services panel. The technical presentations will form part of the evaluation process before the empanelment is taken forward.
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First Published on September 21, 2026, 08:41:23 IST
