Another Former Top Paramount Executive Joins Radial Entertainment

Brendon Thomas (left) has rejoined his former Paramount/Pluto TV colleague, Jeff Shultz, at Radial <a href="https://axiomcore.info/triple-b-media-adds-slvr-sports-entertainment-featuring-los-angeles-kings-games-to-its-portfolio-of-fast-channels/” title=”Triple B Media Adds SLVR Sports & Entertainment Featuring Los Angeles Kings Games to Its Portfolio of FAST Channels”>Entertainment

CEO Jeff Shultz’s efforts to reposition Radial Entertainment for the future of streaming continue with the appointment of Brendon Thomas, another former top Paramount executive, as chief revenue officer.

Thomas, most recently SVP of distribution and business development at Paramount Global, will oversee revenue generation across the company’s library, recent acquisitions and expanding global content portfolio. He will set Radial’s overall revenue strategy and align key revenue-generating functions across distribution, licensing, advertising, business development and new market expansion.

Thomas reports directly to Shultz, who took the helm of Radial late last year, a few months after the company was formed by Oaktree Capital Management to manage the Shout! Studios and FilmRise brands. Shultz had been Paramount Global’s chief strategy and business development officer and was one of several high-profile executives to leave the media giant after its sale to Skydance Media.

Shultz joined Paramount in 2019 through what was thenhief business officer of Pluto TV, he had guided the company from a startup to a profitable, billion-dollar global market leader. Working alongside fellow Pluto TV exec Tom Ryan, Shultz oversaw the company’s global direct-to-consumer strategy and partnership portfolio during the launch of Paramount+ and the growth of global streaming revenue to more than $7.5 billion

Shultz and Thomas have been working together since Thomas joined Pluto TV in 2015. Thomas also came onboard when80 million users while negotiating key FAST partnerships that helped Pluto cross $1 billion in annual revenue by 2021. As SVP of distribution and business development, Thomas led partnerships with major OEMs and platforms across Paramount+, Pluto TV, Showtime, BET+ and more, representing $8 billion in annual revenue

“Brendon and I have built together for more than a decade,” Shultz said. “He led our most important distribution deals and strategic partnerships at Paramount and he’s the best commercial operator I know. There was no one else I wanted in this seat.”

Thomas added, “Independent content libraries are entering their most valuable era — platforms need scale, advertisers want premium AVOD inventory, and global FAST is still in early innings. Radial has the catalog, the distribution leadership, and the platform relationships to win this moment. My focus is on accelerating the revenue engine the team has built to put Radial at the forefront of our industry’s transformation. Working with Jeff again, and the opportunity to build upon what Julie, Daniel, and the team have put in place, is why I’m here.”